The Effective CEO – eBook
by Sarabjit Singh Puri (Author), Kunal Awasthy (Author)
Original price was: ₹399.₹249Current price is: ₹249. 38% OFF
The Effective CEO is a practical guide to leadership, strategy, team building, innovation, and sustainable growth, helping leaders create successful, high-performing organizations.
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The Effective CEO: Building Valuable, Sustainable and High-Performance Organizations
The Effective CEO is a practical leadership guide for entrepreneurs, business owners, corporate executives, and aspiring leaders who want to build successful and sustainable organizations.
What You’ll Learn:
- Develop a clear vision and strategic direction
- Make effective decisions in uncertain environments
- Build and lead high-performance teams
- Create a culture of accountability and excellence
- Manage finances and allocate resources wisely
- Drive innovation and organizational growth
- Strengthen customer-centric leadership
- Improve stakeholder communication and engagement
- Scale businesses sustainably
- Build organizations that create long-term value
Why Read This Book?
- Practical frameworks and leadership insights
- Real-world management principles and best practices
- Actionable tools for business growth and organizational success
- Focus on sustainable leadership and long-term impact
The Effective CEO demonstrates that true leadership is not just about managing a business—it’s about building an institution that thrives, adapts, and creates lasting value for customers, employees, investors, and society.
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Frequently Bought Together
The Author
Sarabjit Singh Puri is the Founder & Chairman of Fateh Rural Limited, a leading rural marketing and advertising agency in
India. With over two decades of experience, he has worked with 100+ corporate brands including Bayer, Syngenta, L&T, and Godrej.
Having travelled over 5 lakh kilometres across India, he brings unmatched ground-level insights into rural markets, consumer behavior, and economic realities. His writing bridges the gap between academic theory and the vibrant reality of Bharat.
The Author
Kunal Awasthy is Consultant strategic business and e-commerce, with 26+ years of global experience across FMCG, logistics, leasing, and trading. He leads strategic growth and e-commerce, strengthening iconic brands like Rooh Afza. His expertise spans modern trade, distribution, and innovative retail models.
A seasoned professional with 20+ years of corporate experience across finance, leasing, logistics, supply chain, and trading. He has held senior roles at IL&FS, Elbee UPS, Orix, and All-Cargo Logistics, and has been actively engaged in the mining and minerals sector in Southeast Asia for the past five years.
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The authors explain complex leadership concepts in a way that’s easy to understand. It made me rethink how I manage my team and prioritize work.
This is one of those books that you’ll probably read more than once. I have already bookmarked several sections to revisit during business planning.
This book helped me understand what it actually takes to lead a company. It isn’t about motivation—it’s about making better decisions, building systems, and thinking like a CEO. Highly recommended.
I liked that the content is straightforward and free from unnecessary jargon. The concepts are simple enough for new entrepreneurs but still valuable for experienced business owners.
Most leadership books stay on the surface, but this one goes deeper into strategy, execution, and decision-making. I genuinely enjoyed reading it.