The AI Revolution That’s Quietly Rewriting Digital Marketing
Generative AI is no longer an emerging trend. It is
Ritika Awasthy
May 10, 2026
Explore strategic insights on India’s growth, rural markets, branding, trade, distribution, and emerging economies.
New-Gen agri grads taking up agri startups seriously: Fateh Rural chief
Educated Farmers’ Children Drive Sustainable Agriculture in India Sarabjit Singh
Sarabjit Puri
May 10, 2026
Educated farm kids take to sustainable farming
An increasing number of educated children of farmers are taking
Sarabjit Puri
May 10, 2026
OOH as context, not just contact: The planning shift brands must make in rural markets
Sarabjit Singh Puri of Fateh Rural said OOH in rural
Sarabjit Puri
May 10, 2026
Small town India is no longer peripheral
The latent opportunity in Tier-3 and Tier-4 cities has for
Sarabjit Puri
May 10, 2026
Tier-III and Tier-IV Cities: India’s Next Billion Customers
For decades, the story of India’s economic rise has largely
Sarabjit Puri
May 10, 2026
The Quiet Rise of India’s Small Cities — A Reflection on The Power of Tier-III and Tier-IV Cities of India
Nations often imagine their futures in skylines. Glass towers rise
Sarabjit Puri
May 7, 2026
The Power of Tier-iii and Tier-iv: Cities of emerging ‘marginalized’ by becoming economic power
Sarabjit S Puri and Kunal Awasthi have written the book
Kunal Awasthy
May 7, 2026
Beyond the metros: Small-town India is now big biz
Over the past decade, India’s Tier-2 and Tier-3 cities have
Kunal Awasthy
May 7, 2026
Can modern trade & kiranas survive the digital surge?
Walk through any Indian neighborhood today, and the change is
Kunal Awasthy
May 5, 2026