Ideas That
Shape
India’s Growth Story
Navigating the complex interplay of rural markets and global economic shifts. Discover data-driven insights that bridge the gap between traditional industry and future innovation.
Comprehensive blueprints for scaling in the world's most dynamic emerging markets.
A masterclass in consumer behavior across India's heartland.
Unlocking the next frontier of sustainable urban development.
The Author
Sarabjit Singh Puri is the Founder & Chairman of Fateh Rural Limited, a leading rural marketing and advertising agency in
India. With over two decades of experience, he has worked with 100+ corporate brands including Bayer, Syngenta, L&T, and Godrej.
Having travelled over 5 lakh kilometres across India, he brings unmatched ground-level insights into rural markets, consumer behavior, and economic realities. His writing bridges the gap between academic theory and the vibrant reality of Bharat.
The Author
Kunal Awasthy is Consultant strategic business and e-commerce, with 26+ years of global experience across FMCG, logistics, leasing, and trading. He leads strategic growth and e-commerce, strengthening iconic brands like Rooh Afza. His expertise spans modern trade, distribution, and innovative retail models.
A seasoned professional with 20+ years of corporate experience across finance, leasing, logistics, supply chain, and trading. He has held senior roles at IL&FS, Elbee UPS, Orix, and All-Cargo Logistics, and has been actively engaged in the mining and minerals sector in Southeast Asia for the past five years.
Years Experience
Corporate clients
KM trvelled
Pan-India Operations
Scaling the Fateh Rural mission to bridge emerging markets across continents.
Expansion strategies across Asia, Africa, Europe, and the Americas to share rural marketing excellence.
Establishing a nexus for global brand building and rural consumer research in the heart of global trade.
Scaling proprietary technology and ground-activation models for emerging markets worldwide.
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