Rural Market Unleashed 2.0: India Growth Playbook
by Sarabjit Singh Puri (Author), Vivek Singh (Author)
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Master rural markets with proven strategies, real case studies, and practical playbooks to win Bharat’s growth story.
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About the Book
Rural Market Unleashed 2.0 is a practical, field-tested guide to understanding and succeeding in India’s rural markets.
Core Insight
Built on decades of on-ground experience, the book decodes how rural consumers think, behave, and make purchasing decisions.
What’s New in 2.0 Edition
- Updated insights on digital adoption in rural India
- Changing consumption patterns and aspirations
- Rise of micro-entrepreneurship and local economies
Key Growth Drivers Covered
- Rural demand beyond metros
- Last-mile distribution challenges & solutions
- Increasing digital connectivity
- Cultural and regional diversity in buying behavior
Practical Strategies & Frameworks
- Product adoption, pricing, and positioning strategies
- Distribution network and dealer management
- FMCG rollout in rural areas
- Localized marketing and communication approaches
Real Case Studies
Covers sectors like:
- MSMEs
- Agriculture inputs
- Retail and FMCG
- Healthcare
- Digital services
Actionable Tools Included
- Ready-to-use marketing templates
- Pilot and scaling checklists
- Performance measurement frameworks
Why This Book Stands Out
- Based on real field experiences, not theory
- Clear, practical, and easy-to-apply strategies
- Focus on trust-building and long-term impact
Who Should Read This
- Entrepreneurs targeting rural India (Bharat)
- Corporate leaders planning expansion
- Policymakers and development professionals
- Marketing and business students
About the Authors
- Sarabjit S. Puri: Rural marketing expert with 20+ years of experience
- Vivek Singh: Industry professional with deep insights into rural markets
The Author
Sarabjit Singh Puri is the Founder & Chairman of Fateh Rural Limited, a leading rural marketing and advertising agency in
India. With over two decades of experience, he has worked with 100+ corporate brands including Bayer, Syngenta, L&T, and Godrej.
Having travelled over 5 lakh kilometres across India, he brings unmatched ground-level insights into rural markets, consumer behavior, and economic realities. His writing bridges the gap between academic theory and the vibrant reality of Bharat.
The Author
Kunal Awasthy is Consultant strategic business and e-commerce, with 26+ years of global experience across FMCG, logistics, leasing, and trading. He leads strategic growth and e-commerce, strengthening iconic brands like Rooh Afza. His expertise spans modern trade, distribution, and innovative retail models.
A seasoned professional with 20+ years of corporate experience across finance, leasing, logistics, supply chain, and trading. He has held senior roles at IL&FS, Elbee UPS, Orix, and All-Cargo Logistics, and has been actively engaged in the mining and minerals sector in Southeast Asia for the past five years.
