Global Roadmap for Indian Brands & $ Trillion Growth
by Sarabjit Singh Puri (Author), Kunal Awasthy (Author)
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A bold roadmap for Indian brands to scale globally and build a $ trillion economy with strategy, innovation, and vision.
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About the Book
Global Roadmap for Indian Brands presents a powerful vision of India’s rise as a global economic and brand powerhouse.
Core Theme
The book outlines how India is transitioning from a culturally rich nation to a global leader in business, innovation, and technology.
Journey of Brand India
- From Swadeshi movement to digital revolution
- From traditional crafts to AI-driven industries
- From local businesses to global enterprises
360° Strategic Perspective
Covers a wide spectrum of growth drivers:
- Government policies and reforms
- Startup ecosystem and entrepreneurship
- Global expansion strategies
- Nation branding and soft power
- Digital transformation and innovation
Key Industry Opportunities
- Technology and AI
- Manufacturing and exports
- Wellness and cultural industries
- Sustainable and creative sectors
Future Vision – 2040
Presents a roadmap for making India the “Century of Indian Brands,” focusing on global competitiveness and leadership.
Why This Book Stands Out
- Combines research with practical insights
- Inspiring yet strategic approach
- Connects culture, economy, and innovation
Who Should Read This
- Entrepreneurs and startup founders
- Policymakers and strategists
- Investors and global business leaders
- Students of business, economics, and branding
About the Authors
- Sarabjit S. Puri: 20+ years in rural marketing, Founder & Chairman of Fateh Rural Ltd.
- Kunal Awasthy: 26+ years global FMCG & retail expert, consultant at Hamdard Foods
The Author
Sarabjit Singh Puri is the Founder & Chairman of Fateh Rural Limited, a leading rural marketing and advertising agency in
India. With over two decades of experience, he has worked with 100+ corporate brands including Bayer, Syngenta, L&T, and Godrej.
Having travelled over 5 lakh kilometres across India, he brings unmatched ground-level insights into rural markets, consumer behavior, and economic realities. His writing bridges the gap between academic theory and the vibrant reality of Bharat.
The Author
Kunal Awasthy is Consultant strategic business and e-commerce, with 26+ years of global experience across FMCG, logistics, leasing, and trading. He leads strategic growth and e-commerce, strengthening iconic brands like Rooh Afza. His expertise spans modern trade, distribution, and innovative retail models.
A seasoned professional with 20+ years of corporate experience across finance, leasing, logistics, supply chain, and trading. He has held senior roles at IL&FS, Elbee UPS, Orix, and All-Cargo Logistics, and has been actively engaged in the mining and minerals sector in Southeast Asia for the past five years.
