Why West is Failing in Agriculture – E-Book
by Sarabjit Singh Puri (Author), Kunal Awasthy (Author)
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Discover why Western agriculture is facing rising costs, labour shortages, climate risks, and declining profitability, and how India is emerging as a future global food powerhouse.
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Why is the West struggling to sustain its agricultural dominance?
For decades, the United States and Europe have been considered the world’s agricultural powerhouses. Yet beneath the surface, a growing crisis is unfolding. Rising production costs, labour shortages, climate extremes, regulatory burdens, declining profitability, and increasing dependence on subsidies are placing unprecedented pressure on Western farming systems.
Why West Is Failing in Agriculture: The Western Food Dilemma explores the structural challenges that are weakening agricultural productivity across the Western world and examines how these trends are reshaping the future of global food security.
Drawing on research, industry data, economic analysis, and real-world case studies, authors Sarabjit S. Puri and Kunal Awasthy uncover the forces driving the transformation of modern agriculture, including:
- Rising input costs and shrinking farm margins
- Aging farmers and severe labour shortages
- Climate change, droughts, and resource scarcity
- Technology and automation challenges
- Corporate consolidation of agriculture
- Supply chain vulnerabilities and global food risks
- The changing economics of food production
- The shift of agricultural competitiveness toward emerging economies
The book also explores one of the most important questions of the coming decades:
Can India become the future food bowl of the world?
With abundant agricultural resources, a large farming workforce, growing technological adoption, and increasing global demand, India stands at the center of a historic opportunity to play a leading role in feeding the world’s population.
Whether you are an agribusiness professional, policymaker, investor, student, entrepreneur, researcher, or simply interested in the future of food and agriculture, this book offers valuable insights into the changing dynamics of global food production and the emerging opportunities that will shape the next agricultural era.
A thought-provoking analysis of the challenges facing Western agriculture—and the opportunities that could redefine the future of global food security.
The Author
Sarabjit Singh Puri is the Founder & Chairman of Fateh Rural Limited, a leading rural marketing and advertising agency in
India. With over two decades of experience, he has worked with 100+ corporate brands including Bayer, Syngenta, L&T, and Godrej.
Having travelled over 5 lakh kilometres across India, he brings unmatched ground-level insights into rural markets, consumer behavior, and economic realities. His writing bridges the gap between academic theory and the vibrant reality of Bharat.
The Author
Kunal Awasthy is Consultant strategic business and e-commerce, with 26+ years of global experience across FMCG, logistics, leasing, and trading. He leads strategic growth and e-commerce, strengthening iconic brands like Rooh Afza. His expertise spans modern trade, distribution, and innovative retail models.
A seasoned professional with 20+ years of corporate experience across finance, leasing, logistics, supply chain, and trading. He has held senior roles at IL&FS, Elbee UPS, Orix, and All-Cargo Logistics, and has been actively engaged in the mining and minerals sector in Southeast Asia for the past five years.
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I’ve read some of your previous books and found them insightful and practical. The topic of Western agriculture’s challenges and India’s future potential sounds very interesting. Looking forward to reading this eBook when it’s released. Wishing you great success with the launch!
I’ve read a few of your previous books and always found them informative. This topic is something I haven’t seen covered in detail before. Looking forward to understanding the challenges facing Western agriculture and India’s future opportunities in this space.
I have enjoyed your earlier work, and this book caught my attention immediately. The subject is highly relevant, and I’m excited to learn more about the future of agriculture, global food systems, and India’s growing role in the sector. Pre-ordered and eagerly waiting for the release!
This looks like an insightful read. I’ve enjoyed your previous books and appreciate the depth of research you put into your work. Excited to explore your perspective on why agricultural systems are changing globally and what opportunities may emerge from those changes.
I have enjoyed your earlier work, and this book caught my attention immediately. The subject is highly relevant, and I’m excited to learn more about the future of agriculture, global food systems, and India’s growing role in the sector. Pre-ordered and eagerly waiting for the release!