Ideas That
Shape
India’s Growth Story
Navigating the complex interplay of rural markets and global economic shifts. Discover data-driven insights that bridge the gap between traditional industry and future innovation.
Comprehensive blueprints for scaling in the world's most dynamic emerging markets.
CO-FOUNDER & STRATEGIST
Co-Founder, Strategic Biz | Consultant Strategic Business & E-Commerce
Kunal Awasthy is Co-Founder of Strategic Biz, steering corporate strategy, publishing vision, and cross-border commercial execution. With 26+ years of executive leadership across FMCG, logistics, leasing, and global trade, he spearheads high velocity modern trade networks, innovative retail architecture, and scalable digital commerce ecosystems.
Bringing seasoned enterprise acumen from senior tenures at IL&FS, Elbee UPS, Orix, and All-Cargo Logistics, his strategic insights guide brands in navigating complex domestic distribution while scaling into competitive international markets.
CO-FOUNDER & CHAIRMAN
Co-Founder, Strategic Biz & Founder & Chairman, Fateh Rural Ltd.
Sarabjit Singh Puri is the Co-Founder of Strategic Biz and Founder & Chairman of Fateh Rural Limited, steering rural business intelligence, grassroots advertising, and market advisory. With more than two decades of groundbreaking enterprise advisory, he has empowered over 100+ prestigious brands including Bayer, Syngenta, L&T, and Godrej.
Having logged over 5 lakh kilometres of grassroots field research across India, he bridges
the divide between corporate boardrooms and the vibrant economic realities of Bharat, authoring pivotal strategic literature for next-generation market builders.
Years Experience
Corporate clients
KM trvelled
Pan-India Operations
Scaling the Fateh Rural mission to bridge emerging markets across continents.
Expansion strategies across Asia, Africa, Europe, and the Americas to share rural marketing excellence.
Establishing a nexus for global brand building and rural consumer research in the heart of global trade.
Scaling proprietary technology and ground-activation models for emerging markets worldwide.
Join 1000s of readers who are reshaping their understanding of Bharat through these definitive guides.
