The Power of Tier-iii and Tier-iv: Cities of emerging ‘marginalized’ by becoming economic power

Sarabjit S Puri and Kunal Awasthi have written the book explaining the economic side of geographical areas called 'marginal' or small towns - The Power of Tier 3 and 4 Cities - Getway to $10 Trillion Economy. That is, a book written on those small cities of the country whose infrastructure is considered very less as compared to metro cities. While this book describes it as an economy of 10 trullions, seeing it as a powerful engine. This book shows that tier-3 and tier-4 cities hidden behind the glitter of metros are now becoming important engines of growth on the back of rising aspirations, digital connectivity, improved infrastructure and entrepreneurial energy.
Keeping in mind the opportunities in sectors like MSME, agriculture, retail, education and e-commerce, the book shows that India's economic future no longer resides only in metros but also in small cities and towns. The book points a way for investors, policy-makers and industrialists alike to truly change the dream of a 10 trillion economy.  

All the important factors behind this, from social media to better internet speed, work. Along with this, an important thing is that people of small towns are now moving towards entrepreneurship. Digitization plays the most prominent role in this, allowing business to grow more easily beyond the boundaries of geography and with the expansion of e-commerce. Now the customers of any enterprise are not limited to one shop or the surrounding area. This includes everything from food to clothes and all the products covered under FMCC.